Very Small Businesses (VSB's) and Small to Medium size Enterprises (SME's) account for over 90% of the economy of a country. Yet:

  • 70% of those businesses will fail in the first year.

  • From the remaining 30%, 70% of those will fail within the next 5 years.

Why does this happen?

Time is of the essence


The biggest enemy for VSB's and SMEs is time, as it is linked to cash flow, for two main reasons.

  1. If they had enough time, they could make more money.

  2. If they increase their income, get paid on time, or have added revenues, they could pay their bills, thus .... buy more time.

Many entrepreneurs of VSB's and SME's waste time looking at competitors and trying different measures/solutions, mostly through trial and error, taking at times desperate actions, to see what works. Moreover, they will face many transitions, induced by ever-changing macro-environmental factors.

Catching up to competitors & trial and error approaches are not efficient at all. They do not work.

"Smart people learn from their mistakes, successful, learn from others"


VSB's & SME's face a number of challenges when it comes to getting support.

  • Limited access to high-quality support/consulting due to limited budgets,

  • They require personalization vs generalization (how conventional consulting works),

  • Most are family-owned. This brings added particularities and dynamics,

  • Smart not Hard work approach. Doing everything is overwhelming and inefficient.


BLUE 234 is microconsulting. A methodology I created for the development, support & empowerment of VSB's & SME's. Tried and tested with impressive results across 7 diverse industries, 5 different markets and 3 business sectors.

Utilizing over twenty years of global experience"BLUE" methodologies know-how, and best global practices, adjusted to local levels (glocal), direct needs are addressed first, through tailor-made modular packages and taking into account specific market requirements & particularities. 


Quick ROI and sustainable business growth. A leap in value is created by looking at 2 dimensions, 3 specific areas, 4 aspects of a business. Value innovation leads to new market space and demand.

BLUE 234 is VSB & SME consulting because it is ...

  • Cost-effective - proven high ROI. Mutual investment mentality,

  • Flexible - business flexibility based on value-added innovation,

  • Quick - business turnaround in weeks vs months or years,

  • Simultaneous - pursuit of differentiation and low cost,

  • Modular - solutions and support,

  • Efficient - biggest challenge & direct needs first,
  • Holistic - empowerment of owner and team, domino effect to the community,
  • Sustainable - linked vertically and horizontally to all-around why's.

Click the free consultation bottom, fill the application with your details and state your biggest challenge, for a free 30 min consultation call.